Google Says I know Things

April 26, 2016 § Leave a comment

Google certificate

Oh hey, guess who’s a bit of an expert these days? Me, according to Google’s online marketing certification engine, The Digital Garage. I finished my chosen modules last night and decided to go for the optional ones as well.

I learned some things, it was an easy process and LinkedIn loves me. Done.

Qualifications

Writing Content About Writing Content

February 25, 2016 § Leave a comment

I downloaded and printed Google’s content guidelines last week. I sat and read the whole darn thing (160 pages), highlighter and sticky tabs in hand.

Then I wrote two posts for Yell about it. That’s how enthused I was – one post wasn’t enough. I’ve been startlingly prolific recently. Despite reading less, I think my written output has increased hugely. The journal is to blame, I think. It sparks things in my mind that I then have to bash my keyboard in with.

Read Quality vs. quantity in content marketing and then read Page Quality Rating: what Google wants from your digital content. They’re not boring. They do sound a bit boring but they’re not.

 

Oh Look!

January 8, 2015 § Leave a comment

How nice, another two blogs for Yell’s Knowledge Centre. It’s so weird seeing my stuff on there. I have used up hours of my life correcting Knowledge Center to Knowledge Centre and vice versa for US/UK application.

The anatomy of a blog post

So, we have one on the anatomy of a blog post – the individual pieces that make up a nice structure to keep things tidy and easy to scan. I liked this one because the idea of a blog post structure as a head-to-toe body actually fitted quite neatly.

Testing web copy

And the other is about testing web copy. I use Hemingwayapp.com and Wordcounter.net all the time (mainly for geeky thrills) and I do find it keeps copy in line, especially for things like reading age and highlighting naughty adverbs.

Take a look – they’re not boring I promise.

 

Rekindling an Old Flame

December 22, 2014 § Leave a comment

Well hey – look at this!

Yell

That’s right. It’s quite a lot weird, but I’m back to blogging for hibu – I mean Yell – seven months after promising to never darken their doorway again.

As someone who often writes an essay on a subject they’ve randomly Googled, this is a very useful place for me to put that stuff. My first is about how to make your blogs look nice without spending LOOOOADS of money on stock imagery.

Fings What I Am Grateful For

November 15, 2013 § Leave a comment

1. Tomorrow is Bristol time with some of my favourite people in the whole world.

2. I will be wearing sparkly turquoise hot pants. Because I won’t be 24 forever.

3. Wraps tonight – yup, the usual food gratitude.

4. Masterchef (no, it’s not on tonight so don’t get excited – I have one to catch up on from last week).

5. I said some reasonably intelligent things today in meetings.

6. I am wearing a black and white American football jersey as a dress and it’s SO fetch. With big gold jewellery, a checked shirt and platform creepers.

7. I just realised I remembered to plug my tablet in so I have Hotel Transylvania to watch on the way home.

8. One of my Digital Champion customers just emailed me saying “What would I do without you?”.

9. Being tasked with creating a Pinterest board for my team…that’s a pretty ace part of my job.

10. The shoes I desperately needed to turn up today DID.

Quite grateful, despite an awful day. God these lists help. 🙂

Honor Clement-Hayes

Doing that Blogging Thing Again

October 11, 2013 § Leave a comment

Well gosh, I’ve gone and done it again. Said yes to some writing. Now, I know that sounds quite obvious considering that I am a writer but there are quite a LOT of words I’m supposed to write…

That aside, two years after I was asked to start blogging for my company, I now am. Our rebrand as hibu is very close to my heart as I’ve been doing lots of the copywriting required, so it feels like the right time to be a public voice for the emerging brand.

My first post is just an introduction to a three-week series I’m starting on B2B blogging – if you have any questions you could go bombard the comments section while we’re all hanging around waiting to kick-start this thing.

Here ’tis.

Blogging for business

Ever Wonder What It Is That I Actually Do?

June 13, 2013 § Leave a comment

This is what I do. In a bow tie. With a posh voice.

Where Am I?

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