What’s Important

December 5, 2015 § Leave a comment


I figured out how to figure out something. I was trying to list what was important to me in my life. I struggled to give the things high-level names.

But then I just started listing the things themselves that are important, and that helped me work out the feels.

  1. Writing my weekly post for Yell – peer respect

These posts represent the value I find in sharing what I know. Yell is an outlet for the things I discover and allows me a freedom of tone I don’t have anywhere but here, really. It adds to my portfolio, keeps me current in digital marketing and exposes my work to a lot of completely independent businesses.

2. Driving my car – freedom

Not just ‘I can go wherever I like’ – I can leave whenever I like. One of my biggest social fears is committing to being somewhere and then not being able to escape.

Having my car means I can stay behind after work if necessary and it doesn’t mean I’ll be getting home two hours late. It means I can get in as early or late as I like because there’s no fixed times I have to adhere to because of trains. Ugh, trains.

3. My weekends – retreat

I’m thinking of writing pretty much all the time. When I’m not at work, I’m freelancing or discussing copywriting. The weekend – time of napping and Netflix – is sacred.

We really like to have no plans. None. Our best weekend is when we have to do nothing and see no one. When we do have plans, we feel like we’ve not even had a weekend. A common refrain is “But I’ve never even SEEN you”: we’ve spent all weekend in each other’s company but also the company of others. Not the same.

4. Copywriters Unite – camaraderie

I couldn’t overstate how important my copybuddies are. I talk to them every day and they are where I find most solace as a lone copywriter in an insurance company.

I’m including my copyfather in there of course, and I get the same kind of vibe from the One Minute Briefs community. Couldn’t live without these networks of creatives.

5. Money – security

We frown on people valuing money. You’re not supposed to mention money as a motivation for wanting a job. But money represents quality of life.

We live in the same flat we’ve had since I was poor but now we have the things we need, the things we like. Now we have a lovely car and we buy Tesco Finest tomatoes, fresh bread, posh ketchup. Not big things, but little differences that say “We don’t have to worry.”

I used to worry constantly. Sure, I was mentally unstable, but I also just felt a lack of security and fear about how we would build a future. I don’t worry about that anymore at all. That’s a very peaceful thing.

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