My Job is Eating Mini Sandwiches

September 22, 2011 § Leave a comment


Went to an epic conference today – seriously. Got invited as a ‘representative’ for my company and got to meet loads of clients and really abuse the word ‘networking’. Love it.

Gerald Ratner was key note speaker! As in, ‘doing a Ratner’. If you don’t know, Gerald Ratner made a bit of a verbal faux pas in the marketing world and has been topping ‘Greatest Gaffe’ lists ever since, haemorrhaging money all the way. However, he pulled himself back to being a market leader by utilising the online marketplace before most companies caught on. Now he’s worth millions again – hooray!

The conference was aimed at local SMEs, giving them tips on how to make social media work for them etc. but in truth I learnt a whole lot too. Not necessarily new stuff, but certainly new ways of expressing the benefit of social media optimisation to my clients.

And I got to eat tiny sandwiches. That’s a good day.

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